Eye Tracking

So when you look at my page, what do you recognize first? yes... a dude smoking a cigar. As much as I cherish the study that was done by Jacob Nielsen about eye tracking, there is always an exception.

This is one of the reason why I like the presentation of 4 products shots on the homepage of shop.callawaygolf.com. Some ppl here at CG have suggested to change the arrangement of the homepage so that we could display more promo and events, but we have to think from the customers' point of view. What they really want to see is CG products, not a promotion that isnt really relevant to them. These 4 product image shots will capture visitor's attention right away as a navigation tool.

Wow.. what a great idea.. Product images as a navigation tool. Share