1. UC Berkley School of Information:

http://www.ischool.berkeley.edu/admissions/mastersinstructions

Application : 188

Target Class size: 35-40

Avg GPA: 3.5

Median GRE: Verbal 630 Quanty 740 Writing 4.5

Avg. Yes of Work Exp: 5.7

Deadline : January 1 2011

2. University of Michigan

http://www.si.umich.edu/applying/applying.htm

Deadline: Jan. 15 deadline

3. Rice

http://psychology.rice.edu/Content.aspx?id=173&linkidentifier=id&itemid=173

Applicants who were accepted into the program recently had:

• a mean GPA of 3.59
• mean Verbal GRE of 590 (range 400-800)
• mean Quantitative GRE of 701 (range 540-800)
• research experience is an important factor in admissions decisions

4. University of Texas

http://www.ischool.utexas.edu/admissions/masters.php

The completion of a bachelor's degree from an accredited institution in the United States or proof of equivalent education at a foreign institution

A grade point average (GPA) of 3.4 or higher (on a scale on which the grade of "A" is equal to 4.0) in all junior- and senior-level upper-division and graduate-level coursework attempted or completed

A satisfactory score on the Graduate Record Examination General Test (GRE). In the admission-decision process, an applicant's GRE scores are judged in conjunction with his or her GPA. The median GRE (combined Verbal and Quantitative Aptitudes) of School of Information master's-level students in recent years has typically been slightly above 1250.

Clearly and thoughtfully written statement of purpose.

Strong letters of recommendation discussing the applicant's academic abilities.

5. University of Washington

http://www.hcde.washington.edu/nav-prog-advise/day-ms

6. Carnegie Melon - School of Design

http://www.design.cmu.edu/show_admissions.php?s=6&t=2

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SXSW Music Schedule

Teusday
ART DISASTER no.10 (RSVP Required) @ Beauty Bar on Tue. 03/16 |  8:00PM.
Tug Boat Hustle presents: Freaks Meet Folks (RSVP Required) @ Club de Ville on Tue. 03/16 |  7
Barcelona - All night
Parish / Jungle - RSVP Required

Type:

Party - House Party

Start Time:	Tuesday, March 16, 2010 at 4:00pm
End Time:	Wednesday, March 17, 2010 at 2:00am
Location:	Lanai Rooftop Lounge
Street:	422 Congress Avenue
City/Town:	Austin, TX
	View Map

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Forget the ROI, Brilliant Campaign Doesn’t Need ROI!

The one of the main reasons why I love this campaign is, because it combined two of my favorite advertising together; social media and outdoor. Do I believe this was a successful campaign? Yes. So what is the ROI?... Could you stop mentioning ROI in every social media campaign? There are campaigns that just make sense, and ROI is not measurable in some instances. How could you actually put $ on the emotion this campaign creates and calculate ROI on the buzz value? If you insist, go ahead and type in Kisses Walgreen Timesquare, and see how many results you get in return.

Brief description on this brilliant campaign

"The campaign, led by Digitas with Gilmore Group, connects people online and in-person. From Feb. 10-14, couples can upload their best kissing photo online at shareakiss.walgreens.com, or get their picture taken in-person at One Times Square to have their kiss displayed in bright lights. The billboard picture can then be downloaded or printed at any Walgreens store after it appears in Times Square. The kiss pics will be readily available to share on Facebook, or to print as a photo or gift to commemorate the romantic event."

Why is this a winning campaign?

1. Enhanced brand image & Brand awareness

• Long lasting emotional value to everyone who was a part of this campaign
• This also applies to people who read about this campaign, including you
• People are going to keep their pictures along with Walgreens logo for forever

2. Facebook engagement

• Many companies would be dying to have this kind of interaction
• They also created a separate EVENT page for the campaign on here
• 11339 confirmed guest, 1450 wall posts, 3636 maybe attending
• That’s not all… someone actually PROPOSED using this campaign and this is the reaction on Facebook.

• Who knows how many individual share their photos and this campaign via their facebook account / blog / twitter. I don’t have access to get those numbers.

3. Bringing Customers to the Store

• Make $ off the photos printed
• There is a high chance that the customers will buy something else other than the photos while visiting
• This also increases brand awaresness

4. Carry over / Talk about / Buzz value

I am sure there are other “RETURN” they have gained from the investment they made it on here. But I am sure now you get the point. By using social media, Walgreens was able to communicate and engage with fans, and the coolness factor in outdoor campaign in TimeSquare was able to bring people together and create a buzz. Share

Elevator Usability Fail - Feedback

Elevator Usability Fail - Feedback, originally uploaded by djteknokid.

Feedback is very important when you press something. It has the white ring to indicate that the button has been pressed, however, the contrast of white ring and the silver metal is not good enough.

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User Interaction Diagram - Preparation

User Interaction Diagram - Preparation, originally uploaded by djteknokid.

User Interaction Diagram - Preparation

By far the easiest way to prepare and conceptualize the interaction diagram. This way, it is very easy to move the actors and the system around. You can also easily attach and detach interaction between the players.

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