Big Red Rebranding Trial 1

Big Red Rebranding Trial 1, originally uploaded by djteknokid.

I went ahead and created a quick brand exercise graphic using Che Guevara.
Well.. my teammate wasn't too thrilled with this direction as it looks too much like pro communism.

But no way I am going to stay away from the red being rebellious. That is one of the strongest asset of the color Red IMO