I am late on this book.
I admit that I am late on this. I may have not read it through if it was not for adv325.
Let's see what Ive learned and how I can apply this to some of my practices.
What is tipping point?
Are we thinking in terms of a graph? Time? Place? Money? Let's see if I can explain the title in 140 Twitter status limit.
A small trend turns into an epidemic when it reaches Tipping Point,a point that perfect timing and right location cross each other.
Patterns of Tipping Points
- The Law of the Few: Few agents are the one who makes it tip.
- The Stickiness Factor: How well does the message or the story sticks to one's memory?
- The Power of Context: People's decision often gets influenced by the stiaution the one is in.
The law of the few / Who are the "few"?
In this book Malcome listed them as
- Connectors
- The one who is well connected with others in various societies. The connectors connect two groups who doesn't know each other. They inI really fleunce the width of a subject. - Mavens
- The person who knows about it well and talks about it well. They influence the depth of a subject. - Persuader (or the salesman)
- These are the one who make us believe about the subject. Mavens provide you with data for you to make a decision. Persuader can affect one's decision without the data.
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