Common Behaviors of Youth on Social Networks
See what my friends are up to: 86%
Sent a message to someone: 79%
Posted/updated my profile: 70%
Looked at profiles of people I didn’t know: 65%
Sources: North American Technographics Retail And Marketing Online Youth Survey, Q4 2007, Forrester Research
"Brands will only succeed with ‘Engagement Advertising’ if they lean on user behaviors like communication, self-expression, and social exploration –traditional internet advertising need not apply"
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