Engagement Advertising : Note

Common Behaviors of Youth on Social Networks

See what my friends are up to: 86%

Sent a message to someone: 79%

Posted/updated my profile: 70%

Looked at profiles of people I didn’t know: 65%

Sources: North American Technographics Retail And Marketing Online Youth Survey, Q4 2007, Forrester Research

"Brands will only succeed with ‘Engagement Advertising’ if they lean on user behaviors like communication, self-expression, and social exploration –traditional internet advertising need not apply"