[social media] Contents vs. Relationship

Chicken or Egg.....
Do we build the good contents first to build good relationship? But,many times, good contents get no recognition without the relationships.

I've recognized in the last couple weeks that I only care about the contents that were produced by authors who I have relationship with. Some of the contents I engaged with did not have too much relevancy with my interest, but I still spent time reading and engaging with it.

Many marketing people are looking to create a the big bang word of mouth marketing campaign relying on contents only. I would build the relationship first.
But till I can prove myself.... this is just all theory. Share