Multicultural Marketing

Just few notes I am taking while reading this book..

  • Who do you feel are the most respected or influential individuals in your community? Why?
  • What about organizations? Which do you feel are the most influential? Why are they important. and how are they structured, and how do hey affect the community?
  • What are the most influential local business organizations?
  • Which religious institutions have the most influence in your community or group?
  • Which civic organizations exert the most influence on people's lives? How about cultural, nonprofit, social organizations?
  • What is the staus of local colleges, universities, and private schools? What type of people attend, and what influences do these institutions exert on community life?
  • What are the most influential political organizations within your community and group?