Does a good UX create a more sophisticated user?

In a sense yes,

It really depends how you define the word 'sophisticated' I guess. Good user experience is like eating a good food.. you will remember the taste and how much you liked it. Next time you eat the same food again, you will be more sophisticated taster, little bit different than the last time, because now you have expectation, you have been educated.
Someone who experienced Apple product would not necessary expect the same experience at a $ store. But the person will expect the same experience next time he purchase another Apple product. So I have to say that user experience create a more educated user. Share